The Genuine Article: Reuse and Your Personal Brand

 

Whatever our taste in fashion, brands, design or style, what we chose to wear and carry is a meaningful and perceptible identifier of our own personal brand. What we chose is only the beginning. How we combine, match and mismatch is our choice of self-expression and contributes to our personal brand. We are limited only by our imagination, inhibitions and what we have at our disposal.

The Reuse Movement enhances this freedom as we continue the enjoyment and self-expression of preloved articles, with the added environmental, social and economic value that is inherent in reuse.   Reuse offers an enormous range of choices, styles and designs, in an economical fashion. The environmental benefits are compelling, as clothing, shoes and accessories account for over 26 billion pounds into the solid waste stream each year in the United States. Recycling for reuse keeps this material out of the landfill, avoids the need for remanufacturing and results in sizable savings of water, carbon and other valuable resources.   Socially, reuse connects people in the process, as articles carry the memories, stories and emotional attachments that we imbue in our articles. Preloved items carry a valuable contribution and only add to the style and value of these items. Consider, for example, a well worn pair of jeans, leather shoes that are beautifully broken in, or a handbag that just feels good to the touch. These are the unrealized benefits that we enjoy with reuse that extends to our own self- expression.

Each of us has our own style that we develop, nurture and express. It evolves and changes with the times and reflects our journey.   We get to make this statement in a real and personal way, sometimes without conscious effort. In an increasingly digital world, our personal presentation is tangible, tactile and enduring. It is part of what we share with others and how we seek to be known. Be yourself, express yourself and define your style as the genuine article.  Join the reuse movement and be your own brand.  

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