Bedtime Stories

From iconic advertising campaigns to style guides and what not to wears.
Our blog offers an oversight into the world of mens fashion, from the downright bizarre to the upscale on trend.

  • September 18 2016 – Ira Baseman

    The Genuine Article: Reuse and Your Personal Brand

      Whatever our taste in fashion, brands, design or style, what we chose to wear and carry is a meaningful and perceptible identifier of our own personal brand. What we chose is only the beginning. How we combine, match and mismatch is our choice of self-expression and contributes to our personal brand. We are limited only by our imagination, inhibitions...

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  • August 28 2016 – Ira Baseman

    TO PRELOVE IS HUMAN, TO REUSE IS DIVINE

     When we acquire our clothing, shoes and accessories, we have a reason, intent or desire. Some purpose served in the moment or compelled by fashion, culture or personal branding.  It may not always seem like love at first sight, though it may be for some, we do care for these items in the moment, for a season or often for...

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