Once upon a time…”

When you think about what inspires, motivates and resonates in the human spirit, the message is often carried in a good story. Whatever the source, a good story is a treasure that we carry with us and, if we are generous, we share. Every time a good story is retold, it matters to the storyteller and the audience. It is a human tradition that is timeless. Beyond the individual impact, however, a good story can impact a community and inspire action to effect real change. Done right, this is the key to embracing all participants in a common goal and to create the opportunity for others to retell that story along the way. As we have all learned since an early age, storytelling can be compelling, captivating and enriching and entirely portable. A good story can be passed on and delivered far and wide without a piece of paper or a set of rules. More importantly, if the story is told and retold, the principles are simply a part of that story and the retelling allows others to breathe new life into those messages while spreading the word. Stories keep our attention and they are adaptable and allow for continuation and adaption. Everyone loves a good story. 

The story of the #reusemovement was sparked by a simple idea, the idea that we can transform recycling by a simple act: connect the positive consequences of recycling a pair of shoes with the reuse of those shoes by another person somewhere around the globe or across the neighborhood. With the reusemovement, we have set out to humanize recycling by connecting one person’s actions with the life of another. In the process, we have offered the opportunity to connect the dots and complete the circle.   In each instance, the recycler is the storyteller and the recipient, the audience. With every article of clothing we recycle, we continue this tradition and make a difference. Our efforts are real, tangible and are impactful.


We have sought to elevate recycling for reuse to the human level. This completely novel and magical experience is made even better through the technology, the explosion of social networking, and the creative and hard work of our engaged community. Join the #reusemovement today. You will help tell the story of how we can changed the world of clothing recycling.

November 04, 2016 by Ira Baseman


We created ReuseNation for people first. In an increasingly crowded and noisy world, we focus on making the people whom we serve the central feature of ReuseNation.   While simple in concept, we continuously strive to improve everything we can that makes your experience a first priority. We want to deliver a lasting and meaningful, and above all, a positive experience . This notion goes beyond customer service, which is a given. Instead, we wish to create a positive experience around reuse, which we regard as having the highest best return for you, the planet on which we rely and your pocket. Until recently, reuse was relegated to a second position around recycling.   Not any more. With your engagement and support, we are creating something special with the ReuseMovement.

Last week, we received a beautiful review that underscores this message and it deserves to be repeated.

Theresa B. about Coach Legacy Brown Drawstring Leather Shoulder Bag Made in the USA #L9P-9952

2 days ago


Better than expected



I love this chocolate brown drawstring bag it is my go to bag now. It is in perfect condition; whoever owned it before me kept it very well and hopefully after I have gained much use from it, it can be circulated again as well. I really appreciate a company like yours allowing me the opportunity to own quality merchandise for a fraction of the cost and what I can afford.

October 19, 2016 by Ira Baseman

The Genuine Article: Reuse and Your Personal Brand


Whatever our taste in fashion, brands, design or style, what we chose to wear and carry is a meaningful and perceptible identifier of our own personal brand. What we chose is only the beginning. How we combine, match and mismatch is our choice of self-expression and contributes to our personal brand. We are limited only by our imagination, inhibitions and what we have at our disposal.

The Reuse Movement enhances this freedom as we continue the enjoyment and self-expression of preloved articles, with the added environmental, social and economic value that is inherent in reuse.   Reuse offers an enormous range of choices, styles and designs, in an economical fashion. The environmental benefits are compelling, as clothing, shoes and accessories account for over 26 billion pounds into the solid waste stream each year in the United States. Recycling for reuse keeps this material out of the landfill, avoids the need for remanufacturing and results in sizable savings of water, carbon and other valuable resources.   Socially, reuse connects people in the process, as articles carry the memories, stories and emotional attachments that we imbue in our articles. Preloved items carry a valuable contribution and only add to the style and value of these items. Consider, for example, a well worn pair of jeans, leather shoes that are beautifully broken in, or a handbag that just feels good to the touch. These are the unrealized benefits that we enjoy with reuse that extends to our own self- expression.

Each of us has our own style that we develop, nurture and express. It evolves and changes with the times and reflects our journey.   We get to make this statement in a real and personal way, sometimes without conscious effort. In an increasingly digital world, our personal presentation is tangible, tactile and enduring. It is part of what we share with others and how we seek to be known. Be yourself, express yourself and define your style as the genuine article.  Join the reuse movement and be your own brand.  

The Glorious Life of a Sneakerhead

Some call it a waste of money, others call it crazy.  I call it "The Life Of A Sneakerhead". For as long as I can remember, I have always craved the hottest or latest sneakers. Jordan’s, AI's, Lebron’s, Kds, Yezzy, are all part of my world. You name it, I've owned it, or desired to have a pair. This passion has fueled me and motivates me still to this day.   I cannot even count the number of Friday nights waiting in line for hours just to be one of the first people in the door Saturday morning to purchase that new "heat". To be sure, there have also been days where I have paid well over retail just for a pair of sneaks that I had to have. You would think, as I get older I would out grow this obsession.   But, no! It has been the complete opposite. Today, I own over 150 pair of sneakers and I am nowhere close to being finished.   Buying sneakers is more than some hobby. For me, it’s a lifestyle. Buying, selling, trading is all a part of my life. Every shoe I own has a unique purpose, or a unique story that I make my own.   Whether it’s the Jordan’s he wore when he played in Space Jam, or the sneakers he wore during the playoff game when he had the flu, or the sneakers he wore in his very last game, I get to share in this history and enjoy the ride.


- Munchy


When we acquire our clothing, shoes and accessories, we have a reason, intent or desire. Some purpose served in the moment or compelled by fashion, culture or personal branding.  It may not always seem like love at first sight, though it may be for some, we do care for these items in the moment, for a season or often for what seems like a lifetime. Regardless of the motivation or culture of consumption in which we live, we imbue in these items our memories, thoughts, and emotions. In many instances, these attachments are strong and define our personal fashion choices or style. We sometimes adore, fawn over, and share our items with friends, relatives and roommates. We launder, store and care for these items with particular attention and concern.   These actions and intentions are real and pronounced, and they are profoundly human.   Over time, these items carry parts of us and often show our feelings of attachment.   These are telltale signs of prelove.
Prelove is the predicate and the unique quality that makes recycling of clothing, shoes and accessories different. Prelove is a value that we as humans create. Not only the care and careful wear that shows well, but the content of memories and stories that are carried to the next person.   After all, when we have determined that these articles no longer serve our needs or we have outgrown them in some fashion, reuse is by far the highest and best use for both personal and environmental reasons.
By definition, the concept of reuse denotes a personal engagement or investment with a return that is enriching, smart and responsible.   Often without conscious regard or intention, when we engage in reuse of clothing, shoes and accessories, we are continuing the lifecycle of an article that we ourselves selected or which was selected for us.   These personal memories have an emotional currency that is unique to our belongings and to us and certainly transcend any relationship we could possibly enjoy with other recyclable. The personal connection between and among those engaged in the ReuseMovement is paramount. This is a personal and human event that creates value every time.     
Join the #ReuseMovement and make a difference.


The Percentages Are In Your Favor – Reuse with Benefits

The Percentages Are In Your Favor – Reuse with Benefits

In our effort to enlighten and delight, we have a few important numbers and statistics to share.  These will make you think twice about the value of reuse and we think you will be pleased and surprised. Not only are these numbers impressive (or good cocktail conversation points), they reinforce the value that you are creating and enjoying by participating in the ReuseMovement. Together, we are making a difference and you are part of the solution. Reuse has benefits for you, the planet and your pocket. 

Here are the numbers:

  • 26 Billion Pounds of Clothing, Shoes and Accessories are discarded each year in the US, the equivalent of over 80lbs. per person. Biggest number in the world.
  • Only 15% gets recycled, even though over 90% of this stuff can be recycled or reused.
  • Over 50% of surveyed Americans say that they are likely to reuse if they knew that each year more than a half trillion gallons water are used in dyeing textiles and that 70 million barrels of oil are used to produce polyester.
  • Reuse is the highest and best use of clothing, shoes and accessories and is more effective at reducing green house gas emissions than recycling plastic and glass combined.
  • Over 70% of the world depends on preloved clothing, shoes and accessories
  • The reuse industry employs over 100,000 jobs and over $1 Billion in wages in the US alone.

 Embrace the ReuseMovement today. Simple choices make a big difference for you and your community.  Plus, you will look good, do good and feel good. 




ôTHenˈtisədē (authenticity)

It is said, at least many places on the internet, that authenticity is the most attractive item that you can wear. And given our desire to promote people first at ReuseNation, we strongly echo this sentiment and celebrate self-expression in all that we do and wish to accomplish.

We also know that being authentic has value and meaning and we strive to deliver on that promise in all that we do. In our world of both people and cool stuff, authenticity clearly matters and we know that you are holding us to that standard. For our part, we use all reasonable efforts to curate, closely examine and investigate each and every item we consider for ReuseNation. We have done our homework and we continue our studies to learn more on each and every article that we hold and provide for your pleasure. When we doubt ourselves or have some nagging suspicion, we pause and consider our responsibility to you, our fellow members of ReuseNation. When there is a question, we choose to only provide you with the best that we can.  Therefore, we do not seek to harbor the inauthentic or fake. But, to be fair, we will not be perfect and mistakes may occur. When that happens, you have the right to act – love it or leave it. Check out our return policy and you will not ever be disappointed. Together, we are changing the world of reuse and seek to be truly authentic.   You will look better wearing it.

Butterflies, Potential Energy and the Circular Economy - Clothing as a Resource

As we head into the final semester of middle school, I am tutoring my son for a physics final and I am reminded of the terminology and concepts that I worked through when I was in high school so many years ago. Yes, I actually thought physics was interesting. The laws of nature, explained in strict mechanical terms, seemed clear and certain. One of my favorite terms to this day is “potential energy”. As defined by the basic texts, including Wikipedia, the term means energy that is the stored energy of an object. It is the energy by virtue of an object’s position relative to other objects.

I was reminded of this notion when reading a recent article about the circular economy and the potential that resides in the reclamation and reuse of our resources. According to the author, the diagram for this new means of recovering and restoring the resources that we have ignored or discarded can be illustrated in the form of a butterfly. The butterfly diagram, introduced by the Ellen MacArthur Foundation, attempts to represent a new model for proper management and reuse of our resources. In brief, we cannot continue to consume and discard at the present rate, especially with anticipated population growth. The model needs to be different and reclamation and reuse of our resources are critical to our efforts to manage our growth and enter the next revolution of our economy.

Back to the future. It is time to rethink our clothing, shoes and accessories as a natural and sustainable resource. As we have recently been instructed, clothing manufacturing is resource intensive and can be damaging to our environment. Among the statistics often quoted, we have learned that it takes around 700 gallons of water to make a cotton shirt, and 2,600 gallons to make a pair of jeans — most of them to grow the cotton. On average, every dollar you spend on clothes and shoes costs about 23 gallons of water.

With that said, the highest and best use of this resource is reuse. Indeed, reuse unlocks the potential energy that resides in our clothing and other stuff. Not only do we continue the useful life of this material, but we are creating an environmental and social win that is unparalleled in recycling. Nothing compares to the reuse of an article of clothing. No additional energy is expended to create something anew, no resources are devoted to remanufacturing and the potential social, human and emotional energy that resides in our clothing creates a powerful bond to connect individuals across communities and cultures. Reuse is powerful resource management that includes a human dimension.

It is time we begin thinking about our clothing as a resource. The potential energy that we unlock through reuse is powerful, human and real. And who does not admire the glorious butterfly!?

May 11, 2016 by Ira Baseman

REUSE; Personal By Definition.

My son and I were recently talking about what the world would be like without the convenience and immediacy of Wikipedia. When I was growing up, my uncle worked for Encyclopedia Britannica and, consequently, our house was filled with all the latest editions. For anything I sought to learn, that was my point of reference. All of my early knowledge was drawn from single resources that seemed at the time rich in detail, pictures and, if you were lucky, really cool overlays.

In today’s world, nobody remembers Encyclopedias and Wikipedia is among the most top ten sites searched in the world. With that said, I was doing some research on “reuse” and wanted to share some basics from the newest source of all knowledge.

To reuse is to use an item again after it has been used. This includes conventional reuse where the item is used again for the same function, and creative reuse where it is used for a different function. In contrast, recycling is the breaking down of the used item into raw materials which are used to make new items. By taking useful products and exchanging them, without reprocessing, reuse help save time, money, energy, and resources. In broader economic terms, reuse offers quality products to people and organizations with limited means, while generating jobs and business activity that contribute to the economy. (Wikipedia)

I was actually quite pleased to see the simplicity of this contrast. However, there is one critical piece missing: the personal and human connection that occurs with reuse. By far, this is the most powerful element and distinguishes reuse from recycling in the most unqualified way. Yet, there remains confusion between the two concepts. This is particularly true with the reuse of clothing, shoes and accessories.  

By definition, the concept of reuse denotes a personal engagement or investment with a return that is enriching, smart and responsible.   Often without conscious regard or intention, when we engage in reuse of clothing, shoes and accessories, we are continuing the lifecycle of an article that we ourselves selected or which was selected for us.   In many instances, we have imbued these articles with a part of our personal history, stories or events that have had a meaningful impact on our personal lives. These personal memories have an emotional currency that is unique to our belongings and to us and certainly transcend any relationship we could enjoy with other recyclable commodities.   While our clothing, shoes and accessories provide a particular utilitarian purpose, they define our fashion interests, our growth and other important milestones. When we have determined that these articles no longer serve our needs or we have outgrown them in some fashion, reuse is by far the highest and best use for both personal and environmental reasons.

When we reuse our clothing, shoes and accessories, something fundamentally human happens. These items are handled and treated differently, as they are destined to be in the hands of someone else in the immediate future, with the specific intention to reuse them and carry on the lifecycle. The connection between and among people engaged in the Reuse Movement is paramount. This is a personal and human event that carries an importance that gains in value every time.     

In short, then, reuse makes recycling personal.


April 24, 2016 by Ira Baseman