Whatever our taste in fashion, brands, design or style, what we chose to wear and carry is a meaningful and perceptible identifier of our own personal brand. What we chose is only the beginning. How we combine, match and mismatch is our choice of self-expression and contributes to our personal brand. We are limited only by our imagination, inhibitions and what we have at our disposal.
The Reuse Movement enhances this freedom as we continue the enjoyment and self-expression of preloved articles, with the added environmental, social and economic value that is inherent in reuse. Reuse offers an enormous range of choices, styles and designs, in an economical fashion. The environmental benefits are compelling, as clothing, shoes and accessories account for over 26 billion pounds into the solid waste stream each year in the United States. Recycling for reuse keeps this material out of the landfill, avoids the need for remanufacturing and results in sizable savings of water, carbon and other valuable resources. Socially, reuse connects people in the process, as articles carry the memories, stories and emotional attachments that we imbue in our articles. Preloved items carry a valuable contribution and only add to the style and value of these items. Consider, for example, a well worn pair of jeans, leather shoes that are beautifully broken in, or a handbag that just feels good to the touch. These are the unrealized benefits that we enjoy with reuse that extends to our own self- expression.
Each of us has our own style that we develop, nurture and express. It evolves and changes with the times and reflects our journey. We get to make this statement in a real and personal way, sometimes without conscious effort. In an increasingly digital world, our personal presentation is tangible, tactile and enduring. It is part of what we share with others and how we seek to be known. Be yourself, express yourself and define your style as the genuine article. Join the reuse movement and be your own brand.
Some call it a waste of money, others call it crazy. I call it "The Life Of A Sneakerhead". For as long as I can remember, I have always craved the hottest or latest sneakers. Jordan’s, AI's, Lebron’s, Kds, Yezzy, are all part of my world. You name it, I've owned it, or desired to have a pair. This passion has fueled me and motivates me still to this day. I cannot even count the number of Friday nights waiting in line for hours just to be one of the first people in the door Saturday morning to purchase that new "heat". To be sure, there have also been days where I have paid well over retail just for a pair of sneaks that I had to have. You would think, as I get older I would out grow this obsession. But, no! It has been the complete opposite. Today, I own over 150 pair of sneakers and I am nowhere close to being finished. Buying sneakers is more than some hobby. For me, it’s a lifestyle. Buying, selling, trading is all a part of my life. Every shoe I own has a unique purpose, or a unique story that I make my own. Whether it’s the Jordan’s he wore when he played in Space Jam, or the sneakers he wore during the playoff game when he had the flu, or the sneakers he wore in his very last game, I get to share in this history and enjoy the ride.
When we acquire our clothing, shoes and accessories, we have a reason, intent or desire. Some purpose served in the moment or compelled by fashion, culture or personal branding. It may not always seem like love at first sight, though it may be for some, we do care for these items in the moment, for a season or often for what seems like a lifetime. Regardless of the motivation or culture of consumption in which we live, we imbue in these items our memories, thoughts, and emotions. In many instances, these attachments are strong and define our personal fashion choices or style. We sometimes adore, fawn over, and share our items with friends, relatives and roommates. We launder, store and care for these items with particular attention and concern. These actions and intentions are real and pronounced, and they are profoundly human. Over time, these items carry parts of us and often show our feelings of attachment. These are telltale signs of prelove.
Prelove is the predicate and the unique quality that makes recycling of clothing, shoes and accessories different. Prelove is a value that we as humans create. Not only the care and careful wear that shows well, but the content of memories and stories that are carried to the next person. After all, when we have determined that these articles no longer serve our needs or we have outgrown them in some fashion, reuse is by far the highest and best use for both personal and environmental reasons.
By definition, the concept of reuse denotes a personal engagement or investment with a return that is enriching, smart and responsible. Often without conscious regard or intention, when we engage in reuse of clothing, shoes and accessories, we are continuing the lifecycle of an article that we ourselves selected or which was selected for us. These personal memories have an emotional currency that is unique to our belongings and to us and certainly transcend any relationship we could possibly enjoy with other recyclable. The personal connection between and among those engaged in the ReuseMovement is paramount. This is a personal and human event that creates value every time.
Join the #ReuseMovement and make a difference.
The Percentages Are In Your Favor – Reuse with Benefits
In our effort to enlighten and delight, we have a few important numbers and statistics to share. These will make you think twice about the value of reuse and we think you will be pleased and surprised. Not only are these numbers impressive (or good cocktail conversation points), they reinforce the value that you are creating and enjoying by participating in the ReuseMovement. Together, we are making a difference and you are part of the solution. Reuse has benefits for you, the planet and your pocket.
Here are the numbers:
- 26 Billion Pounds of Clothing, Shoes and Accessories are discarded each year in the US, the equivalent of over 80lbs. per person. Biggest number in the world.
- Only 15% gets recycled, even though over 90% of this stuff can be recycled or reused.
- Over 50% of surveyed Americans say that they are likely to reuse if they knew that each year more than a half trillion gallons water are used in dyeing textiles and that 70 million barrels of oil are used to produce polyester.
- Reuse is the highest and best use of clothing, shoes and accessories and is more effective at reducing green house gas emissions than recycling plastic and glass combined.
- Over 70% of the world depends on preloved clothing, shoes and accessories
- The reuse industry employs over 100,000 jobs and over $1 Billion in wages in the US alone.
- BUYING PRELOVED CLOTHING, SHOES AND ACCESSORIES WILL PROVIDE YOU 50-75% OFF RETAIL PRICING.
Embrace the ReuseMovement today. Simple choices make a big difference for you and your community. Plus, you will look good, do good and feel good.