Once upon a time…”

When you think about what inspires, motivates and resonates in the human spirit, the message is often carried in a good story. Whatever the source, a good story is a treasure that we carry with us and, if we are generous, we share. Every time a good story is retold, it matters to the storyteller and the audience. It is a human tradition that is timeless. Beyond the individual impact, however, a good story can impact a community and inspire action to effect real change. Done right, this is the key to embracing all participants in a common goal and to create the opportunity for others to retell that story along the way. As we have all learned since an early age, storytelling can be compelling, captivating and enriching and entirely portable. A good story can be passed on and delivered far and wide without a piece of paper or a set of rules. More importantly, if the story is told and retold, the principles are simply a part of that story and the retelling allows others to breathe new life into those messages while spreading the word. Stories keep our attention and they are adaptable and allow for continuation and adaption. Everyone loves a good story. 

The story of the #reusemovement was sparked by a simple idea, the idea that we can transform recycling by a simple act: connect the positive consequences of recycling a pair of shoes with the reuse of those shoes by another person somewhere around the globe or across the neighborhood. With the reusemovement, we have set out to humanize recycling by connecting one person’s actions with the life of another. In the process, we have offered the opportunity to connect the dots and complete the circle.   In each instance, the recycler is the storyteller and the recipient, the audience. With every article of clothing we recycle, we continue this tradition and make a difference. Our efforts are real, tangible and are impactful.


We have sought to elevate recycling for reuse to the human level. This completely novel and magical experience is made even better through the technology, the explosion of social networking, and the creative and hard work of our engaged community. Join the #reusemovement today. You will help tell the story of how we can changed the world of clothing recycling.

November 04, 2016 by Ira Baseman


We created ReuseNation for people first. In an increasingly crowded and noisy world, we focus on making the people whom we serve the central feature of ReuseNation.   While simple in concept, we continuously strive to improve everything we can that makes your experience a first priority. We want to deliver a lasting and meaningful, and above all, a positive experience . This notion goes beyond customer service, which is a given. Instead, we wish to create a positive experience around reuse, which we regard as having the highest best return for you, the planet on which we rely and your pocket. Until recently, reuse was relegated to a second position around recycling.   Not any more. With your engagement and support, we are creating something special with the ReuseMovement.

Last week, we received a beautiful review that underscores this message and it deserves to be repeated.

Theresa B. about Coach Legacy Brown Drawstring Leather Shoulder Bag Made in the USA #L9P-9952

2 days ago


Better than expected



I love this chocolate brown drawstring bag it is my go to bag now. It is in perfect condition; whoever owned it before me kept it very well and hopefully after I have gained much use from it, it can be circulated again as well. I really appreciate a company like yours allowing me the opportunity to own quality merchandise for a fraction of the cost and what I can afford.

October 19, 2016 by Ira Baseman