Bedtime Stories

From iconic advertising campaigns to style guides and what not to wears.
Our blog offers an oversight into the world of mens fashion, from the downright bizarre to the upscale on trend.

  • REUSE; Personal By Definition.

    April 24 2016 – Ira Baseman

    REUSE; Personal By Definition.

    My son and I were recently talking about what the world would be like without the convenience and immediacy of Wikipedia. When I was growing up, my uncle worked for Encyclopedia Britannica and, consequently, our house was filled with all the latest editions. For anything I sought to learn, that was my point of reference. All of my early knowledge...

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  • Use your imagination...

    March 03 2016 – Ira Baseman

    Use your imagination...

      In our world of post consumer clothing recycling, we are met with the challenge and opportunity of solving a consumption question, an environmental problem and a demand for a better model of reuse. I for one love a challenge and an opportunity. Disruption, creative resource management and the execution of new ideas are compelling enough. Changing an ancient industry...

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