Con·spic·u·ous Re·use

We dare you. Show your true self, keep it real and make a difference. When you are yourself, you are authentic, inspired and impactful. This is the reusemovement in action. When you embrace reuse in your choice of clothing, shoes and accessories, you are displaying a value choice and a style that is alive, bold and meaningful. A personal choice that has global implications. It is about the change we seek in ourselves, our community and our world. Thoughtful decisions, bold choices and a proud legacy.

Reuse invites a creative spirit and approach to life, fashion and our environment that is at once responsible and fantastic. There is no limit to creative restyling, expression and imagination. Economic and environmental responsibility never looked so good. Step up, step out and be proud to be yourself.

Join the reusemovement now.


January 10, 2017 by Ira Baseman

Happy Endings - Holiday Giveaway


To show our appreciation and to celebrate the holiday season, ReuseNation we will be giving away an item from our site every weekend until the holidays! The first giveaway will be announced on Friday, November 25. The rules and guidelines will be posted at that time as well. Each giveaway post will contain part of our story and a reminder of what we are striving to create at ReuseNation.

CHAPTER ONE: As the weather begins to turn and we embrace the holiday spirit, we celebrate the central feature of ReuseNation: you. By connecting people through reuse of hand selected, gently used special items, we aspire to make the world a better place. Each engagement is an opportunity to deliver a personal and meaningful experience that transcends the product and the sale. Reuse delivers a powerful value to the environment, to our community and to our pocket. We believe looking good, doing good and feeling good is the right way. Each action is a personal connection; each special item on our site carries with it a story and personal value. Our joy comes from connecting people through reuse. We hope you can take part in this journey and connect with us.

From all of us at ReuseNation, we wish you a very safe and happy holiday.



A great way to start off any season is a giveaway! The winner of this giveaway can pick this pair of Nike Air sneakers (size 10.5) or pick anything of equal value from our website!

Here’s how you can win:

Step 1: You must be following all our social media pages (Facebook, Twitter, and Instagram).

Step 2: Repost our giveaway on any one of those three social media sites, with #ReuseNation.

Thank You and Good Luck!

CHAPTER 2 : This time of year, when the snow falls and holidays approach, we should remember the importance of family and caring about others. Keeping your shoes in a condition where others can use it after you is a great way to do so. Shoes last longer than lives, and being able to pass them on and make someone just happy as you were when you bought them, not only helps the globe, but you now have a connection with that person that you’ve never had before.

November 25, 2016 by Ira Baseman


Once upon a time…”

When you think about what inspires, motivates and resonates in the human spirit, the message is often carried in a good story. Whatever the source, a good story is a treasure that we carry with us and, if we are generous, we share. Every time a good story is retold, it matters to the storyteller and the audience. It is a human tradition that is timeless. Beyond the individual impact, however, a good story can impact a community and inspire action to effect real change. Done right, this is the key to embracing all participants in a common goal and to create the opportunity for others to retell that story along the way. As we have all learned since an early age, storytelling can be compelling, captivating and enriching and entirely portable. A good story can be passed on and delivered far and wide without a piece of paper or a set of rules. More importantly, if the story is told and retold, the principles are simply a part of that story and the retelling allows others to breathe new life into those messages while spreading the word. Stories keep our attention and they are adaptable and allow for continuation and adaption. Everyone loves a good story. 

The story of the #reusemovement was sparked by a simple idea, the idea that we can transform recycling by a simple act: connect the positive consequences of recycling a pair of shoes with the reuse of those shoes by another person somewhere around the globe or across the neighborhood. With the reusemovement, we have set out to humanize recycling by connecting one person’s actions with the life of another. In the process, we have offered the opportunity to connect the dots and complete the circle.   In each instance, the recycler is the storyteller and the recipient, the audience. With every article of clothing we recycle, we continue this tradition and make a difference. Our efforts are real, tangible and are impactful.


We have sought to elevate recycling for reuse to the human level. This completely novel and magical experience is made even better through the technology, the explosion of social networking, and the creative and hard work of our engaged community. Join the #reusemovement today. You will help tell the story of how we can changed the world of clothing recycling.

November 04, 2016 by Ira Baseman


We created ReuseNation for people first. In an increasingly crowded and noisy world, we focus on making the people whom we serve the central feature of ReuseNation.   While simple in concept, we continuously strive to improve everything we can that makes your experience a first priority. We want to deliver a lasting and meaningful, and above all, a positive experience . This notion goes beyond customer service, which is a given. Instead, we wish to create a positive experience around reuse, which we regard as having the highest best return for you, the planet on which we rely and your pocket. Until recently, reuse was relegated to a second position around recycling.   Not any more. With your engagement and support, we are creating something special with the ReuseMovement.

Last week, we received a beautiful review that underscores this message and it deserves to be repeated.

Theresa B. about Coach Legacy Brown Drawstring Leather Shoulder Bag Made in the USA #L9P-9952

2 days ago


Better than expected



I love this chocolate brown drawstring bag it is my go to bag now. It is in perfect condition; whoever owned it before me kept it very well and hopefully after I have gained much use from it, it can be circulated again as well. I really appreciate a company like yours allowing me the opportunity to own quality merchandise for a fraction of the cost and what I can afford.

October 19, 2016 by Ira Baseman

The Genuine Article: Reuse and Your Personal Brand


Whatever our taste in fashion, brands, design or style, what we chose to wear and carry is a meaningful and perceptible identifier of our own personal brand. What we chose is only the beginning. How we combine, match and mismatch is our choice of self-expression and contributes to our personal brand. We are limited only by our imagination, inhibitions and what we have at our disposal.

The Reuse Movement enhances this freedom as we continue the enjoyment and self-expression of preloved articles, with the added environmental, social and economic value that is inherent in reuse.   Reuse offers an enormous range of choices, styles and designs, in an economical fashion. The environmental benefits are compelling, as clothing, shoes and accessories account for over 26 billion pounds into the solid waste stream each year in the United States. Recycling for reuse keeps this material out of the landfill, avoids the need for remanufacturing and results in sizable savings of water, carbon and other valuable resources.   Socially, reuse connects people in the process, as articles carry the memories, stories and emotional attachments that we imbue in our articles. Preloved items carry a valuable contribution and only add to the style and value of these items. Consider, for example, a well worn pair of jeans, leather shoes that are beautifully broken in, or a handbag that just feels good to the touch. These are the unrealized benefits that we enjoy with reuse that extends to our own self- expression.

Each of us has our own style that we develop, nurture and express. It evolves and changes with the times and reflects our journey.   We get to make this statement in a real and personal way, sometimes without conscious effort. In an increasingly digital world, our personal presentation is tangible, tactile and enduring. It is part of what we share with others and how we seek to be known. Be yourself, express yourself and define your style as the genuine article.  Join the reuse movement and be your own brand.  

The Glorious Life of a Sneakerhead

Some call it a waste of money, others call it crazy.  I call it "The Life Of A Sneakerhead". For as long as I can remember, I have always craved the hottest or latest sneakers. Jordan’s, AI's, Lebron’s, Kds, Yezzy, are all part of my world. You name it, I've owned it, or desired to have a pair. This passion has fueled me and motivates me still to this day.   I cannot even count the number of Friday nights waiting in line for hours just to be one of the first people in the door Saturday morning to purchase that new "heat". To be sure, there have also been days where I have paid well over retail just for a pair of sneaks that I had to have. You would think, as I get older I would out grow this obsession.   But, no! It has been the complete opposite. Today, I own over 150 pair of sneakers and I am nowhere close to being finished.   Buying sneakers is more than some hobby. For me, it’s a lifestyle. Buying, selling, trading is all a part of my life. Every shoe I own has a unique purpose, or a unique story that I make my own.   Whether it’s the Jordan’s he wore when he played in Space Jam, or the sneakers he wore during the playoff game when he had the flu, or the sneakers he wore in his very last game, I get to share in this history and enjoy the ride.


- Munchy


When we acquire our clothing, shoes and accessories, we have a reason, intent or desire. Some purpose served in the moment or compelled by fashion, culture or personal branding.  It may not always seem like love at first sight, though it may be for some, we do care for these items in the moment, for a season or often for what seems like a lifetime. Regardless of the motivation or culture of consumption in which we live, we imbue in these items our memories, thoughts, and emotions. In many instances, these attachments are strong and define our personal fashion choices or style. We sometimes adore, fawn over, and share our items with friends, relatives and roommates. We launder, store and care for these items with particular attention and concern.   These actions and intentions are real and pronounced, and they are profoundly human.   Over time, these items carry parts of us and often show our feelings of attachment.   These are telltale signs of prelove.
Prelove is the predicate and the unique quality that makes recycling of clothing, shoes and accessories different. Prelove is a value that we as humans create. Not only the care and careful wear that shows well, but the content of memories and stories that are carried to the next person.   After all, when we have determined that these articles no longer serve our needs or we have outgrown them in some fashion, reuse is by far the highest and best use for both personal and environmental reasons.
By definition, the concept of reuse denotes a personal engagement or investment with a return that is enriching, smart and responsible.   Often without conscious regard or intention, when we engage in reuse of clothing, shoes and accessories, we are continuing the lifecycle of an article that we ourselves selected or which was selected for us.   These personal memories have an emotional currency that is unique to our belongings and to us and certainly transcend any relationship we could possibly enjoy with other recyclable. The personal connection between and among those engaged in the ReuseMovement is paramount. This is a personal and human event that creates value every time.     
Join the #ReuseMovement and make a difference.


The Percentages Are In Your Favor – Reuse with Benefits

The Percentages Are In Your Favor – Reuse with Benefits

In our effort to enlighten and delight, we have a few important numbers and statistics to share.  These will make you think twice about the value of reuse and we think you will be pleased and surprised. Not only are these numbers impressive (or good cocktail conversation points), they reinforce the value that you are creating and enjoying by participating in the ReuseMovement. Together, we are making a difference and you are part of the solution. Reuse has benefits for you, the planet and your pocket. 

Here are the numbers:

  • 26 Billion Pounds of Clothing, Shoes and Accessories are discarded each year in the US, the equivalent of over 80lbs. per person. Biggest number in the world.
  • Only 15% gets recycled, even though over 90% of this stuff can be recycled or reused.
  • Over 50% of surveyed Americans say that they are likely to reuse if they knew that each year more than a half trillion gallons water are used in dyeing textiles and that 70 million barrels of oil are used to produce polyester.
  • Reuse is the highest and best use of clothing, shoes and accessories and is more effective at reducing green house gas emissions than recycling plastic and glass combined.
  • Over 70% of the world depends on preloved clothing, shoes and accessories
  • The reuse industry employs over 100,000 jobs and over $1 Billion in wages in the US alone.

 Embrace the ReuseMovement today. Simple choices make a big difference for you and your community.  Plus, you will look good, do good and feel good. 





ReuseNation is proud to be a socially conscious enterprise.  We are illuminating the most compelling aspect of recycling clothing, shoes and accessories  - REUSE!  It is fashionable, responsible and financially smart.  Together,  we promote the value represented in Reuse with the opportunity of looking good and doing good, of balancing sustainability, fashion and freedom of expression.  We have a strong mission, story and vision for a future that we want to see realized. We believe that people are at the core of why we are, who we are and who we serve. We want to create a new narrative, but we understand that the basic elements of a good story never fail to enlighten and inspire. We want to make recycling for reuse personal, relevant, impactful and transparent. At ReuseNation, we want to connect the dots between people through the simple act of recycling clothing, shoes and accessories. We invite you to Join the #ReuseMovement.  

July 04, 2016 by Ira Baseman